Photographer: Werner Huthmacher Photography, Berlin
A cool office for cool media brands
Germany's predominantly male readership in the fields of technology, gaming and entertainment meet in the online portals of Ströer Media Brands AG – a digital media company. Ströer places
importance on an open atmosphere at work, where everyone can sit together in large rooms, yet quite zones and areas for creative freedom are also provided. The new office in the Mitte
district of Berlin is larger than the Rosa-Luxemburg-Platz premises and much better connected. The furnishings are ergonomic and practical. The open-space offices have areas of retreat and are
both stylish and functional, which has a positive effect on the creativity of the staff.
Young and creative
The new office needed to correspond more to the spirit of "young and creative". The Ströer themes of "technical equipment and digital entertainment" should be immediately recognisable and
This resulted in an open office landscape with tables from Vitra combined with lounge furniture from Cor and partitioning sliding-door cupboards from the basic S product line from werner works.
The office concept was designed to reflect the values and style of the company: playful, crazy, creative.